Marie Curie offers vital care, support and information to terminally ill people all over the UK with its network of health professionals and hospices. 

After a successful rebrand, a refreshed Marie Curie needed to bring its online and print presence up-to-date to support patients, their families and carers. Gap analysis had identified the main topics, but copy was the missing link.   

The project demanded full embedding with the charity and a research-intensive approach. Each piece, digital or print, had to be crafted to exacting standards of accuracy and adherence to clinical standards while being easy to read and understand. Gap analysis was ongoing, with the development of most topics leading to spin off supporting pieces.