Final master's project. The visual identity of the festivals that take place in the city of San Juan, Puerto Rico was created. San Juan is a city that stands out for its latent tradition and its people. This communication represents the presence of this city. With representative illustrations of these festivals and a chromatic palette removed from its streets. The logo that encompasses all festivals will be, "La Fiesta Está Encendía". In Puerto Rico, saying that something is "Encendío" means that it is at its best, that it is having a good time.