Cirrus
Theola was tasked with rebranding an existing residential project that had been in market under the name ‘Domus’ for 6 months without any pre-commitment sales. The project was a ‘start-over’, beginning with strategy & positioning, through to naming and then identity, branding, display suite creation, and a full suite of sales collateral and digital marketing.
The project, located high above Brisbane at Spring Hill, was renamed Cirrus - after the highest, most rare cloud formations. The name and the attributes behind it then inspired the sophisticated yet minimal visual identity. The clean white palette hints at the potential opportunity to co-create your own masterpiece and allows the renders to shine. The identity beautifully delivers on the brand promise of ‘an elevated approach to city living’ underpinned by the positioning ‘High above it all’.
Website
Client: Birch Developments
Art Direction, Branding, Graphic Design, Website, Videography by Theola
-
Follow us on Instagram @wearetheola
