KELVINATOR DIRECT COOL REFRIGERATOR -190lt
for India mid market segment
Project started in 2009
Design Direction : Design brief was to design refrigerator for bottom of pyramid segment
first time buyer or bachelors and new exterior design should have a smile structure ,aesthetically
appealing and cost effective .
appealing and cost effective .
Product Market Execution Year -2010
http://www.kelvinator.co.in/direct-cool-ksl205s.html
