The title of this collection “Pilgrimage of Scents” was inspired by Jo Malone’s aesthetic as a brand, that encourages its customer to explore and find their own, distinctive personal scents by layering two to three of its perfumes together to achieve the best scent that is suitable and speak to each customer. Taking this idea of ‘experimenting’, the word pilgrimage which means journey speaks of a personal journey to find a sacred place. In this collection, the interpretation of a sacred place is nowhere to be known, yet. This concept was made to point the idea that this collection would be the one that accompanies these ladies on their journey to find their sacred place.

This collection is made for self-directed women who are independent in their thoughts and actions, they would be the women who are strivings on days and nights to do things that they love. As they would have many activities all day long, this collection offers comfortable products that speak elegance. It is made to be wear from your first sip of coffee in the morning, to your champagne at night.

By using only the finest natural materials, such as selections of cotton and silk, this collection is perfect for everyday wear; it is comfortable to be wear from day to night, but still formal enough for your occasions. The decisions of using the monochromatic color were inspired by the branding of Jo Malone that is minimal in color but does not mean it has no fun. In this collection, the classic black, white, and beige are used as the main color of the collections. This monochromatic collection would make it easier for our customers to style it with other pieces from the collection or even other pieces that they already had. The silhouette of this collection is inspired by the natural ingredients of the popular scents from Jo Malone, such as lime, basil, and mandarin that portray freshness, peony, and blush suede that portrays feminine and the wood sage and sea salt that speaks outdoor and adventure. The shape of the ingredients was applied to get most of the design, and the brand’s distinctive black ribbon is applied mainly as the details to get the elegant and classic looks. There would be a little surprise when you look at the inside, as the lining would be a pop-up of stripes of black and beige, inspired by the distinctive ribbon packaging from the brand,