Castello Camemi
Brand Redesign & Identity
The Camemi Castle, beautiful home of Ventimiglia, a noble Sicilian family of Genoese origin, was built in the fifteenth century as a fortified castle, is now a “luxury hotel” located in the pristine hills of the Val di Noto, entered in the UNESCO list of humanity’s heritage.
Branding Proccess
The revamp from a minimal trace of the family coat of arms tries to exalt the luxury, wealth and beauty that symbolizes the eminence of the brand. This work includes an improved logo, business card, stationery, brochure layout and a basic photo-shooting for some print and web uses.
Client: Castello Camemi
Creative Direction: Gustavo Arias
Copywriter: Gabriele Infranca
Account Manager: Marco Lugnan
Account Manager: Marco Lugnan
Photo: Gustavo Arias
Year of completion: 2009