In the occasion of the World Cancer Day 2011, major Brazilian websites donated media space to GRAACC, a hospital that offers free treatment for children with cancer.
With that in mind, we decided to resell these banners to users. People and companies were invited by email to buy one of those medias. On the campaign landing page, they could customise their banners and pay whatever they wanted for it. Major websites displayed the banners for a whole week and all the money was directed to GRAACC.
Gold Digital - El Sol 2011 Gold Interactive - El Ojo de Iberoamerica 2011 Bronze Promo - El Ojo de Iberoamerica 2011 Gold Interactive - FIAP 2012
