2020 was not the year for love.
Or physical connections.
Couples struggled with loneliness
and touch deprivation.
So what could Bumble, a dating app, do
when physical proximity was a taboo?
Remind them about the persistence of love.
By celebrating the resilient couples of 2020.
Who, instead of giving up hope,
were re-writing the rules of love,
without even meeting each other.
With a video-essay, that showed the entire arc
of a lockdown relationship –
New beginnings, fights, break ups, make-ups.
And re-created the new world-view of love –
a collage of pixelated videos calls,
memes, gifs, texts, Instagram filters.
With this, we successfully managed
to kickstart some hearts.
By showing lovers everywhere that
no matter what happens,
love always all find a way.
