MCB CAMPAIGN - JUICE APP FILM
CONCEPT
In this film we follow the struggles of a man who’s pants are heavily weighed down by pockets filled with coins. As he travels through the shop towards the till, he is trying to stop his pants from falling down by compensating through an awkward walking style that comes across to the viewer as a type of dance style.
We will open the film with our framing focused on his lower legs and feet, as he progresses through the store he will avoid an almost collision with another customer, pick up a carton of juice and use his other hand to help hold up his pants by grasping his belt. Our framing will gradually get wider throughout the sequence showing the bulging pockets and the struggles the man encounters.
Our film will culminate with the man reaching the cashier and taking his hand off of his belt in order to reach for his cash at which point his pants will fall to the ground, the cashier will then give him a “seriously?” face, before we transitions to our animated end sequence.
FILMS
Short Version : 15 Second Film
Long Version : 30 Second Film
Year Of Production : 2020
