APAC launch video for V-ZUG Supreme Line
To demonstrate the quality of V-ZUG's Supreme Line of refrigerators, we told a story about how it provides the perfect storage conditions for the most delicate produce, while weaving in the client's request for a narrative on sustainability. This is the agency's cut and features Ray Poh, founder of local vertical farm, Artisan Green.
Script:
Singapore grows only 10% of its food locally.
The thing is, we’re a very small country.
We don’t have enough land for big farms.
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So the solution is to build upwards.
To reach for the sky.
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I built this farm in 2017, with my own hands.
I learnt the basics of indoor farming...
...and compared different systems before choosing a crop.
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Spinach is actually very hard to grow.
It’s a delicate plant.
But in here, we can harvest 250 kilogrammes of it per week!
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To create the perfect spinach, we control the entire environment…
...from the lights, to the nutrients...
...everything is customised.
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We also use 95% less water than traditional farms.
And no pesticides.
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Our spinach is cleaner and fresher...
It’s nature in its most perfect form.
Agency: Mercury Creative
Director: Phutsachi Pipat
Producer: Peter Tan
Art Director: Alson Low
Copywriter: Tay Huizhen
Art Director: Alson Low
Copywriter: Tay Huizhen
