Moonkids is a small to medium sized Swedish children's
fashion brand that couples Scandinavian design sensibilities
with the practicality and functionality of the Swedish textile tradition.
We were asked to create a campaign that would help increase
awareness for the Moonkids brand and it's online store.
fashion brand that couples Scandinavian design sensibilities
with the practicality and functionality of the Swedish textile tradition.
We were asked to create a campaign that would help increase
awareness for the Moonkids brand and it's online store.
INSIGHT
Moonkids don't sell clothes, they help kids GO WILD!
SOLUTION PT.1 - Creating "The Moonkids"
We looked at the word "Moonkids" in order to find the
right tonality for our design. Our thoughts went immediately
to the illustrations of John Bauer and Tove Jansson and
words such as "mysterious" and "fable" sprang to mind.
With this in mind we created fairytale characters using four
Scandinavian animals.
"FOX"
"Harry"
"Lynx"
"Squeak"
SOLUTION PT.2 - P.R. / PRESSPACK
We decided to center our attention on the U.K market where,
despite the difficult economic situation internet shopping is
booming.
We decided to center our attention on the U.K market where,
despite the difficult economic situation internet shopping is
booming.
We created a specially designed presspack for prominent
bloggers who happen to be parents and selected lifestyle
magazines. The presspack consists of :
. A box with a pop-up scene
. A letter describing the Moonkids philosophy
. Art prints of our four characters
. An item of Moonkids clothing
. A children's book.
bloggers who happen to be parents and selected lifestyle
magazines. The presspack consists of :
. A box with a pop-up scene
. A letter describing the Moonkids philosophy
. Art prints of our four characters
. An item of Moonkids clothing
. A children's book.
Project Leader : Jonas Birgersson
Copywriter : Cecila Lind
Art Director / Illustrator : Romel Ilarde
