Visual identity and brand illustrations for a high-end plastic surgeon in the Upper West Side of New York. The look we aimed for is classic and refined yet not too cold. Dr. Romita is a pioneer in less invasive techniques and is highly appreciated in his field. The new visual identity had to communicate his professional excellence and also his good client skills and friendly approach. The identity takes inspiration from the ancient art of sculpture creating a very warm yet elegant look. ⁠⠀
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