Ursula is a New Mexican Inspired cafe and bakery, in Brooklyn New York. I created the branding, custom typography, color palette, and site specific artwork for the location. Influenced by the iconic wings of the New Mexican Zia, along with typography and colors local to New Mexican signage and landscape, the wordmark and accompanying monogram brand everything from the eateries social media accounts, to the hand-painted glass signage, to the stamps on every pastry bag.