Nuvi recently underwent an identity crisis through a period of acquisitions and growth. Once known only for its social listening platform, Nuvi has now evolved into a more holistic customer experience management software for enterprise-level businesses. Central to Nuvi's platform is social media analytics built on proprietary AI. Additional products were built on the platform to implement and measure a company's social media strategy such as Publishing and Social Engagement tools.

Nuvi's intense focus on social data allows its clients to see conversations surrounding brands, competitors, industries, and endless topics in real-time.

As a brand, Nuvi is a sage. Sages seek understanding and knowledge through data. They are also motivated to share that knowledge with others. Sages speak with assuredness because they have the experience to do so.