Part 2: Branding, Editorial and Marketing design
With the Flit redesign, I wanted to incorporate a consistent look and feel that worked with the app, and had a look and feel that could be brand-recognizable.
I wanted to keep a different look between editorial content, and anything promoting the app functionality itself.
Lookbooks:
Home screen—promo placement, with alternating content; promo launches a Lookbook
Lookbook—title page
Lookbook—shopable content page
Lookbook title page, and three content page layouts
Lookbook Home page promo, content page layouts, and title pages for the other Swim series lookbooks
Home Page promos:
set of promotional badges appearing on the Home promo spot
Non-editorial voice:
Home page promos to review and share the app, also testing the use of buttons
Facebook timeline image
