Scoops is a fictional vegan gelato brand that I created. My goal for this project was to create a vegan ice cream brand that didn’t just feel like a healthier version of an existing product, but rather something that could stand out on its own. I wanted something that people - both vegans and non-vegans alike - would choose because it looks delicious, creamy, and full of flavor. The fact that the products are all vegan and made with natural ingredients is just the cherry on top that makes the gelatos healthier, as well as better for the planet.
