Brand identity for fashion e-textiles named "i.WEAR". 
Hand drawn logo, then vectorized.

i.WEAR shop front.

All the subranges of the brand: eyewear, jewelery, underwear, sportswear, by day, urban, streetswear, by night, winter. 

Citadium front, in Paris for the landing of i.WEAR.

Corner shop in the Citadium.

Design of the show window of the shop.

Space architecture, in the shop.

i.WEAR magazine layout.

i.WEAR "Home line" magazine layout.

Advertising with the concept that "Geek can be sexy".

Co-branding with WWF.

Webdesign: page layout.

Social networks design.

Mini-game: you have to dress the little geek guy with some i.WEAR clothes, so he can seduce the young lady.

You can win some coupons on i.WEAR website.

 

I wish to thank David Benoliel, Frederico Martins, Christiano Tekirdali, Sølve Sundsbø, Frederico Martins, and Nasty Gal brand for their beautiful photographs, and the inspiration they provide me.