Project description
Facebook Lead Generation Campaign for a Podcasting Coach
The client: Annemarie C. is a high ticket podcasting and business coach in Australia, podcast producer since 2008. She has an extensive business with free and premium masterclasses and online courses regarding podcasting, business, and entrepreneurship.
The client's initial goals with the Facebook ad campaign:
- Generate leads for the free online course
- Generate brand awareness
- Increase Facebook page likes
This campaign was focusing on generating leads for the online course.
The Facebook Lead Generation campaign process:
A strategic testing process was used to find the right targeting
1st round: testing the personas and targeting
2nd round: Testing hooks, imagery, headlines, and copy
The Facebook Lead Generation campaign's results:
The ad campaign has generated 227 course registrations within 1 month.
