TaIPei City 插畫品牌加速器｜商品設計

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TaIPei City 插畫品牌加速器

TaIPei city Illustration Brand Accelerator

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臺灣 \ 插畫 \ 品牌 \ 競賽 \ 培訓 \ 商品設計
Taiwan \ Illustration \ Brand \ Contest \ Training \ Product Design

由上品生活科技股份有限公司 ( 愛藝享 ) 主辦的《 TaIPei city 插畫品牌加速器》，目的在於協助台灣插畫創作者將作品開發成商品、將品牌開拓至國際市場，並提供48小時涵蓋品牌經營策略、品牌與市場關係分析、品牌市場實戰佈局、國際市場著陸、以及線上插畫家經驗分享等多元的培訓課程，陪伴創作者們有效地建立品牌並站穩市場。

The "TaIPei City Illustrator Brand Accelerator" is sponsored by Decent Idea CO., LTD. (Let's Create) aims to help the Taiwanese illustrators develop their works into products, expand their brands to the international market, and provide 48-hour training courses including brand management strategies, brand and market relationship analysis, brand market actual layout, international market landing, and online illustrator experience sharing, etc. In order to support creators to effectively build brands and stabilize the market.

Source - https://www.letzcreate.com/event202002.html

第一階段 - 作品徵件 / Phase 1 - Call for Artworks

投稿品牌須為成立五年以下之品牌，投稿不設限創作主題，由創作者自行發揮。

The brand must be a brand that has been established for less than five years. There is no limitation, the creators can pick any theme for the submission.

入選作品 - 不一樣的我們，都一樣的我們

Selected Artwork - Different us, the same us.

創作概念 //

48隻不同裝扮的波寶，有多少是你喜歡的呢？如果這份喜歡，是源自於波寶胖胖圓潤的外表，那麼褪去這身外表換成同樣穿著的人們，又有多少是你依然喜歡的呢？有多少喜歡，只是個人基因深處的主觀偏好？有多少厭惡，只是缺少對不同群體的理解和尊重？而有多少紛爭與迫害，其實都只是源於對某個人、某些人，延伸到對某個族群、某個國家的不諒解？看看他們，想想我們。不一樣的我們，或許都一樣。

Creation concept //

48 Popos in different costumes, how many do you like? If this liking is because of Popo’s chubby appearance, after it’s replaced with people wearing the same clothes, how many of them will you still like? How many of our favourites, it’s just a subjective preference deep in our genes? How many of our disgusts, it’s just a lack of understanding and respect for different groups? And how many of our disputes and persecutions actually originate only from incomprehension towards a certain person or a certain group of people, extending to a certain ethnic group or a certain country? Look at Popos and think about ourselves. We are different, but maybe we are all the same.

第二階段 - 商品設計 / Phase 2 - Product Design

入選者於課程培訓結束後，我們需設計出一款自己品牌的商品，商品會直接接受市場的販售量與人氣檢測，同時也交由專業評審來評斷商品本身的品牌傳達與設計能力。

After the course training is over, the selected candidates need to design a product of their own brand. The product will be directly tested for sales and popularity on the market. At the same time, it will be submitted to professional referees to judge the brand communication and design capabilities of the product itself.

商品名稱：波寶島兩週年紀念小物 - 羈絆小語系列明信片組

Product Name: Popoland 2 Years Anniversary Commemorative Items - Bonding Talk Series Postcard Set

第一印象 - 波寶顏面特寫

近半張明信片大小的波寶顏面特寫，讓你在遠處能顯而易見，也有清楚的記憶點：黑白、簡單、硬線條和波寶樣貌。

First impression - Popo face close-up

A close-up of Popo's face, nearly half the size of a postcard, allows you to be able to see it clearly from a distance, as well as distinctive memory points: black and white, simple, hard lines, and Popo looks.

第二印象 - 波寶的身型與姿態

當你走進就能看到四隻波寶可愛有趣的身型和看起來呆萌搞笑的姿態。伸手觸摸紙張上的角色，絲絨卡的紙質以及為角色的筆觸與身形設計的局部光效果，都讓波寶帶給你更深的印象。

Second impression - Popo's body shape and posture

You can see the cute, funny body shapes and looks of the four Popos. Reaching out and touching the characters on the paper, the paper quality of velvet cards and the light effects designed for the characters' brushstrokes and body shapes all make Popo give you a deeper impression.

第三印象 - 搭配姿態傳達的訊息

當你看到四張明信片中的四句話語，會發現語句並非如波寶形象般的搞笑不正經，而是透過波寶的掩飾，讓你能以輕鬆有趣的氛圍，傳達思念之情給特別的收件者們。

The third impression - The message conveyed by the posture

When you see the four sentences in the four postcards, they will find that the sentence is not as funny or serious as the image of Popo, but through the cover of Popo, you can convey their thoughts to their special ones in a relaxed and interesting atmosphere.