Grace Vineyard

ART DIRECTOR: Xu Lei

DESIGNER: Xu Lei

YEAR: 2020

CLIENT: 怡园酒庄 Grace Vineyard

Grace Vineyard, as an old wine winery in China, cannot adapt its original corporate image to the growing demand of the Chinese market. This image upgrade needs to take into account the recognition of the "old image" and to add new blood, so as to adapt to the competitiveness of the image in the new market conditions.

怡园酒庄作为国内老牌红酒酒庄，其最初的企业形象无法适应日益发展的中国市场需求，此形象升级所需顾及到“老形象”给人的识别性，又要加入新的血液，以来适应形象在新的市场条件下的竞争力。