While a major chunk of Hike's Sticker Chat DAU came from users who liked using Romantic sticker packs, we realized that a big chunk of Hike users were single people who liked to use the app with really close friends while appearing offline on other major messaging apps like WhatsApp or Messenger. 

So time and again, I would come up with sticker packs that captured the content and tone of actual conversations close friends would have with each other. A few examples - 

DRY DAY pack

BANTER or INSULT pack