Undatify is a Innovation Hub that helps people to find out what personal data private companies hold about them and, if necessary, have it deleted. The service has been designed with a European audience in mind, but it can be used by anyone.
Our challenge was to create an attractive and coherent brand style that would portray Undatify as protecting users’ private lives.
Idea
Concern over the possibility of personal data leaks is growing. Undatify gives its users control over their personal data on the Internet, enabling them to find and remove personal information.
An alphabetic code was chosen as the key visual, symbolizing information. Embedded in the code are places where users’ data is most often saved.
The Undatify logo was placed on a solid background that suggests the erasure of users’ personal information from the digital space.
The letter pattern moves from the digital space into reality. To achieve this effect, we employed an underlay of photos or videos featuring people. Using the visual programming environment TouchDesigner, we developed a patch specifically for this project that enables video to be converted into a branded digital pattern.
Pavel Konyukov — Art Director
Nika Toroptsova — Designer
Andrei Dorokhov — Designer
Anastasia Bazylnikova — Designer
Olga Yakushenko — Strategist
Yulia Kulikova — Producer
Alexandra Yukhina — Account Manager
Natalya Epifanova — Supervisor
Kirill Yurkin — Marketing manager, Undatify
Kira Rakova — Community manager, Undatify
Mikhail Podlasov — Product lead, Undatify
