Creative Director: Christina Diane | Lead Designer: azuseal
Logo & Visual Identity: GaryLDesign
QARA is an esports organization based in North America launching in late October 2020. From QARA's conception to present day, our design team has been responsible for the graphic content for the brand.
This project will contain parts of the brand's style guide, social media assets, as well as work from November 2020 to January 2021 which focuses on the organization's Overwatch team. During this time it follows the team's path through Contenders 2020: The Gauntlet.
All graphic design work below done by azuseal unless otherwise credited.
This project will contain parts of the brand's style guide, social media assets, as well as work from November 2020 to January 2021 which focuses on the organization's Overwatch team. During this time it follows the team's path through Contenders 2020: The Gauntlet.
All graphic design work below done by azuseal unless otherwise credited.
STYLE GUIDE
Credit to GaryLDesign
QARA's name derives directly from the Qara Oasis located in Egypt, as oases are a direct influence for the branding, along with drawing inspiration from the waterscapes of cities such as Istanbul & Cairo. Our pattern meant to mimic an intricate textile you might find in The Grand Bazaar; our colors a modernized take on Ancient Egyptian colors. Our style blends these various influences to arrive at something unique to us.
Credit to GaryLDesign
QARA's name derives directly from the Qara Oasis located in Egypt, as oases are a direct influence for the branding, along with drawing inspiration from the waterscapes of cities such as Istanbul & Cairo. Our pattern meant to mimic an intricate textile you might find in The Grand Bazaar; our colors a modernized take on Ancient Egyptian colors. Our style blends these various influences to arrive at something unique to us.
COMPETITION GRAPHICS
Matchday graphics feature screenshots from the in-game replay viewer, which were then edited to recolor the hero's cosmetic skin to QARA's primary brand colors. For each match, two screenshots were taken to be used in the prematch and scorecard graphics to create a dynamic between the two. In addition, heroes featured in each matchday graphic-set were specifically chosen to match the "theme or vibe" of the opposing team.
Contenders NA: The Gauntlet 2020
Contenders Trials: Season 2 - November 2020
OTHER WORK
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