NO SUGAR nutrition is a trade mark of sugar-free sweets, the first subsidiary brand of the Ivan-Pole company.

Ivan-Pole is a manufacturer of healthy lifestyle products, such as low-calorie desserts, vegan and diabetic foods, sports nutrition. An entire production complex stands behind the small online store: orchards, dairy farms, an apiary, and fields.

Today, Ivan-Pole deals with products from completely different categories: dietary supplements, sweets, sports nutrition. Therefore, the owners decided to develop separate brands for specific audience segments.

Syrups, sauces, confitures, jams, fruit sticks, baking mixes, and protein shakes will be produced under the NO SUGAR nutrition brand. The key audience includes young girls and women who are not ready to give up sweets even while on a diet.

We had to package NO SUGAR nutrition as a separate independent brand: create a platform, develop a visual concept and packaging for all products of the line.

Our audience cares not only about product contents, but also about its vibrant and cheerful appearance. In addition, the packaging must be stylish enough for food photography, because Instagram bloggers are one of the main marketing channels for the brand.

The style system is made up with gentle pastel shades and minimalist details.

Color coding helps to find the right product quickly. The design is simply intuitive: the orange color stands for sea buckthorn, blue for blueberries, pink indicates blackberries.

The vibrant and well-arranged packaging is catchy enough for Instagram and bears a clear labeling system for any particular product. It allows to clearly distinguish NoSugar nutrition as a distinct line and separate it from the Ivan-Pole master brand.