[FR] En Août 2020, j'ai eu l'honneur de me voir confier la création de la nouvelle identité visuelle du magasin d'instruments de musique Michelsonne Music, à Sélestat, et de leur filiale Music Mag, à Wittenheim, près de Mulhouse.
[EN] In August 2020, I was commissioned to create the new visual identity of Michelsonne Music, a music store located in Sélestat, France. The project included creating a similar logo for Music Mag, an existing music shop located near Mulhouse, France, that the owners of Michelsonne had recently acquired.
[FR] Les magasins sont organisés en plusieurs espaces dédiées à des instruments spécifiques. Ils sont appelés Drum Zone (batteries et percussions), Guitar Center (guitares et basses), Espaces Claviers (pianos et claviers) et Scène et Son (haut-parleurs, amplificateurs, matériel DJ...).
[EN] The stores has several dedicated areas for the specific instruments they specialize in. They are named Drum Zone (drums & percussion instruments), Guitar Center (guitars & basses), Espace Claviers (pianos & keyboards) and Scène et Son (PAs, amps, sound systems).
Since there is already a US chain of music shops called Guitar Center, I tried to conscientiously remove my design from their existing logo, although the presence of a guitar shape was obviously unavoidable.
