Wilson Aesthetics is my baby. I built this brand up for the past three years, so when it came time to reconsider our image, you could imagine how difficult even something as cut-and-dry this logo was to finalize.
I realized that to a business owner, logos are so much more than pixels, negative space, and target market research. When a large portion life has been spent investing in a company, identity becomes your reflection. Your shadow... Care should be taken in it's craft!
