These series of posters are designed in Helvetica and are about Helvetica typeface. The significance of using the "plus" symbol is that the translation for the word Helvetica is Swiss and also the fact that it was designed by the Swiss designer max Meidenger . These posters are a result of an assignment given for Layout and Composition course where we needed to follow a certain grid and work with a single typeface and use content related to it.

The concept behind using the image in the second poster is essentially my perception of the typeface Helvetica as a clean and crisp font and how I feel that a clean-cut modern architectural piece like the one in the image woud truly justify it.