Brand Identity for Victory Lap
ABOUT VICTORY LAP
Personal trainer & serial entrepreneur Brister Hay was always passionate about being a source of motivation to others. As someone who connected easily with people, he wondered how he could ‘pay it forward’ when it came to the community he grew up in, now feeling the effects of gentrification.
After hearing about rapper Nipsey Hussle’s ‘Buy Back the Block’ movement, Brister was inspired to start Victory Lap Realty, which helps renters, buyers, and investors find homes in communities they care about. He partnered with Rashaun Banjo, an educator from Far Rockaway, to start a company that would empower people in their communities interested in real estate.
ABOUT PROJECT
In March 2020, Victory Lap approached Afternoon Culture to help define the brand identity and strategy of their mission-driven real estate firm.
We centered the project around creating a brand that was simple and inviting. We included cool blue tones and ocean-inspired hues to provide a sense of calm and trustworthiness. We constructed the pictorial mark with distinctive lines that lead to a home to reference laps around a track.
For the website, we developed compelling and encouraging messaging and designed vibrant illustrations that reflected Victory Lap’s values and target audience.
With stellar design and a story that conveys the passion behind the business, Victory Lap has the confidence needed to assist others in learning more about financial literacy, generational wealth, and real estate.
