Design and development of a multi-functional waterproof compact point-and-shoot Nikon camera floating strap, doubling up in function as protective case.
Market trend and user research - Ideation - Quick concept test mock-ups - CMF - Sampling and testing - Mass production guidance (China) - Product photography assets - Packaging design
Used as official Nikon product accessory in add-value marketing promo bundles with cameras & standalone accessory sales.
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