This is a project brief made in preparation for a Starbucks ad project. In this brief we had to give background information on the company, share explored concepts for the poster, come up with the tone, message and style. We created a schedule, and established a mood board that encompasses the theme of the final product. 

This is the flat and mockup of the final Starbucks advertisement poster. The concept of this poster was to promote the new holiday drinks and flavors. The theme was Christmas cheer in a cup, which can be tasted at Starbucks. 

This is the project brief for the Conceptual Ad series project. I did my project on the brand Sephora. In this brief I expressed my ideas and concept for the project. I created a mood board to visually show the aesthetic of the final project. 

This is the flat and mockup of the Conceptual Ad Series project. I did three ads that show informative and share value concepts. I kept with the black and white theme that Sephora is known for. In these ad series the annual sale is being promoted along with individuality and creativity. 

This is the project brief for the Rebrand and Advertisement Campaign project. In this brief, my group and I talked about our rebrand concepts, the target audience, and deliverables. We established a mood board that reflects the theme of the rebrand.  

We rebranded Jeffree Star Cosmetics. We wanted to give the brand a new logo for the new collection that is hypothetically being released for the rebrand. We have a new color palette and typefaces. 

These are the flat and mockup of the social media deliverable for the Rebrand project. We created a mockup of 6 Instagram photos that Jeffree would post to reveal the collection along with a layout of his profile with the pictures posted on the account. All these images represent the collection. We chose this deliverable to promote the collection on a widely used platform. 

These are the flat and mockup of the palette design deliverable for the Rebrand project. We have 30 shades each with a unique name that encourages our goal of inspiring women to be creative with their everyday makeup. 

These are the flat and mockup of the YouTube thumbnail deliverable for the Rebrand project. ​​​​​​​Here we wanted to display the collection through Jeffree's biggest media platform. We have 3 video thumbnails along with them on a mockup of his channel. While rebranding Jeffree for this collection, we still wanted to incorporate his main way to share his collections, which is through his YouTube channel.