A self-conceptualized take on approaching a segment of BFSI with interesting advert in India, projecting possible-passionate and adventurous pursuit they (Tier-1 group, 40 – 55 years of age) may be seeking soon.
Why Tier-1 audience of age between 40-55?
In the post pandemic era, folks from this age group have been displaying their passion for adventure and trying out new holiday activities such as Hill-swing, bungee jumping etc. visible on social media. However, the idea of tapping this specific audience with an interesting visual story.
Communication: ANOKHE SAPNO KE LIYE ANOKHA FUND!
English Translation: Unique Fund for Incredible Dreams!
Another one for the group that forks within Tier-1; financially resourceful, does not see a need for investing and are usually viewing investment in Multicap Funds through the frame of ‘Risk’.
This series is trying to motivate investment in Multicap Funds by using the same vocab this specific group implies as reasoning to not invest. Hence, the literal visualization of Indian, Hindi figures of speech by superimposing the cash-benefit advantage.
Communication: Indian, Hindi figures of speech.
