Client: Freelance
Scope: Branding, Digital, Packaging, Print
Year: 2020
Project Brief:
I was approached by a client who was starting her own line of coffee roasts. She requested several components to support the launch, mainly branding, packaging, and print material. After researching how cocoa bean crops were grown, I took inspiration from topographic maps (beans were mainly grown on mountainous & hilly areas) to use as my main visual element for the identity. Once roasted, they reach a temperature of approximately four hundred degrees, giving us the delicious flavour (and our brand name) we all know and love.
Four Hundred featured a bright, distinct colour palette that created strong recognizability among consumers. These visuals were carried across the entire line of packaging in addition to the communication/print material. Although we did not proceed with this concept, I was quite happy with our outcome and decided to share it!
Scope: Branding, Digital, Packaging, Print
Year: 2020
Project Brief:
I was approached by a client who was starting her own line of coffee roasts. She requested several components to support the launch, mainly branding, packaging, and print material. After researching how cocoa bean crops were grown, I took inspiration from topographic maps (beans were mainly grown on mountainous & hilly areas) to use as my main visual element for the identity. Once roasted, they reach a temperature of approximately four hundred degrees, giving us the delicious flavour (and our brand name) we all know and love.
Four Hundred featured a bright, distinct colour palette that created strong recognizability among consumers. These visuals were carried across the entire line of packaging in addition to the communication/print material. Although we did not proceed with this concept, I was quite happy with our outcome and decided to share it!
