Hunterdon Healthcare recently set a goal of expanding local awareness of their many advanced services offered through the hospital. Aiming to battle the misconception that the best healthcare could only be found in the larger city hospitals of New York and Philadelphia, we developed a series of ads that helped to inform people that the services that they might think they needed to travel out of the county for were readily available close to home.
After exploring several possible directions and messages to help inform the community of the hospital's capabilities (including some that exceeded those found at NY and Philadelphia healthcare facilities), the simple phrase "Did you know?" was the most direct way of prompting the reader to take another look at Hunterdon and what they offer.
Completed in collaboration with Brandwerks3.
