To celebrate the Year of the Dragon, TBWA\Vietnam wanted to do something very special. Instead of handing out the traditional ornate and gold foiled designs of most lucky red packets (li-see) during Tet and Chinese New Year, we asked our kids in Room 13 to express Tet in their own meaningful way. Art director Khanh Mai and me worked with the students to create the lucky lisee designs that expressed the holiday cheer like no other red packet.
Some sayings about Room 13 you can see it here:
And here is the results, CELEBRATING!!!
Credits:
Art Director: Khanh Mai
Designer: Tram Tran
