CONTEX:

Schneider   Electric’s office   in   Mongolia   is primarily   a   sales office.   As the   company   is 
entering the Mongolian market, the primary goal is to showcase as much of the product offering as possible. A well designed and well equipped showroom will be a key asset to impress clients and  improve awareness about all  the  solutions   Schneider Electric can   provide   for  the  Mongolian market. 
 

We  research the  history of  Schneider Electric, and the  way the company has evolved from being an equipment manufacturer to becoming a global  solution providers for all areas related to energy. 
 

We   looked   at   many   other   showrooms   (SE   in   Singapore,   Korea,   Vietnam,   Paris)   and 
visited one of Schneider Electric showrooms in Beijing. For the Mongolian showroom, 
we want to focus on the involvement of all visitors. 
We  want all  visitors to connect with the information presented. To  do so, we suggest 
the installation of one thin table in the middle of the showroom to encourage people to 
get closer to the information displayed and to create a ‘circle’, as people circulate from 
one side to the other. Although that change could be perceived as lost space, we see 
several advantages: 
 ‣  we can use it to set the limits of the residential area in a subtle way. We are actually 
    saving a lot of space for the other area and circulation space doing so 
 ‣  we can use it as a substitute for gondolas to display switches. People will enjoy the 
    tactile experience and get a better feel for the quality of the devices 
 ‣ The residential area sofa is integrated in that floating table, so people will feel more 
    comfortable   sitting   and   enjoying   the   WISER   control   experience,   than   if   it   was set aside as a display’ furniture only