ISTD 2020: Monotype Health Tech
Strategy
The brand of Nokia will be reinvigorated through the spin off as the new direction for the brand. The spin off will utilise the essence of James bond and the associations that are developed with brands that accompany him such as Omega and Aston Martin. These elements all contribute to an overall aesthetic essence of being precise, stylish/fashionable, beautiful, nostalgic and elegant. The new health tech brand of Nokia will understand this and position itself as a strong high class, stylish and durable luxury brand, much like the approach taken for brands such as Omega and Aston Martin. The health tech brand will reflect on how it can make the audience feel under the new essence of James Bond that will contribute to the sleek aesthetic that is designed. This strategy will evolve the brand in a new direction of timelessness and appeal to the audience of the James Bond films as the brand will be associated with it.
Concept
The Nokia Chrono for the bond spy in us all.
Every undercover secret agent needs a high tech gadget to tackle missions with style. The Nokia Chrono understands the pressure each agent goes under and monitors all vital signs to keep you at peak performance while giving the spy detailed briefings on their smartphone companion app.
Bringing out the elements of the classic English Gentleman and appealing to the elegance of the lifestyle of a spy on the move.
The audience will feel as if they’re part of a Bond-esque lifestyle by using spy gear themed health tracking that will make each user feel like a secret agent throughout their day. Personifying this aesthetic through timeless design as an approach to visualising the concept.
Health Tech Wearable:
Companion App:
Wearable Box:
Wearable User Guide:
Brand Manual:
