THEME: Dignity, Empowerment, change, culture, women, improvement, transformation.
The theme dealt with refers to a ‘makeover’ that involves change and improvement and empowers the dignity of a woman. "Make-over" means a complete transformation of the appearance of someone or something. When there is more dignity in a woman, she is much more attractive to the world and feels more comfortable. But inorder for a women to transform the brand first has to transform.
When the alphabet was in place the project and design elements went quickly, because the whole project depends on the alphabet. The application had a stronger strategy of visual design. The logo consisted of typography (as the letter required) and the shapes of the alphabet began to form patterns that only reinforced the symbolism of dignity and made it look even more beautiful. The forms in the brand manual also helped to facilitate the layout and support the letter of typography.
It's the beginning of a CHOICE that Yvonne actually leaves in every woman's hands. She empowers every customer to take the first step and discover the POWER WITHIN her. She offers every woman the opportunity to just BE. It is not only an external makeover that takes place, but also an internal change. And this is how HELLO BEAUTIFUL started. Every Lady must understand that she is beautiful and Dimzique addressed that by speaking directly to the buyer: “Hello Beautiful”. She is going to know it, live it and shine it.
The branding manual captures all the important elements of the product, what is the symbolism behind each action and how to interpret it. The book depicts that it is much more than just an ordinary product, but the aim is to strengthen women's dignity even though it, only starts with the brand. The manual depicts the dignity of the brand and the products.
The aim is to bring about transformation in the brand by using tools for the brand to be able to transform women. To look at a certain class of women who use a certain design or colour.
Campaign Title: A Brand that cares
Tagline: Hello beautiful
The concept refers to ‘LITSOMO MIRROR MAGIC’. Mirror magic indicates a reflection of the self. It then symbolizes the story that every woman reflects for the world every day. The mirror magic linked an action to the word. This means that women speak all POSITIVE statements about themselves every day. Every morning this noble statement is made and conveys the power of her words in her life.
The campaign roll out focuses on the markets that Dimizque attends. To make the price tags, the packaging and declaration cards look worthy as well. That it is not just quickly a word that is printed out, but that it forms part of the dignity process. Each element in this task tells a visual and symbolic story.
Declaration Card
The declaration card is to encourage women, to boost their self-esteem and positivity. This will allow the brand to connect with women, and provide encouragement to them.
Social media marketing
Facebook and Instagram pages supported by the symbolism behind the colour and shapes used to represent the jewellery beautifully. This action reflects on the dignity and the dignity that appears in every advertisement.
Page layout
