KRISTA is a brand founded by Krista Lyle, who is an interdisciplinary artist working on
unceded Wurundjeri Land (Melbourne, Australia). KRISTA built a practice based on naivety,
play and ornamentation.Today she works primarily with sculpture, jewellery and apparel.
unceded Wurundjeri Land (Melbourne, Australia). KRISTA built a practice based on naivety,
play and ornamentation.Today she works primarily with sculpture, jewellery and apparel.
I had the pleasure of working to bring KRISTA's brand to life, from the ground up and staying true
to her art practice, the logo design represented a playful, organic yet decorative quality.
From the logo design, I rolled out the brand to printed collateral – business cards, stickers and product tags – as well as digital roll out to social media account management, art direction of imagery and building a website as a digital portfolio at www.kristalyle.com.
to her art practice, the logo design represented a playful, organic yet decorative quality.
From the logo design, I rolled out the brand to printed collateral – business cards, stickers and product tags – as well as digital roll out to social media account management, art direction of imagery and building a website as a digital portfolio at www.kristalyle.com.
