The task was to design elegant new limited-edition packaging designs for Raffaello by changing the classical package into a summer-inspired handbag with different eye-catching artworks.
The look and feel of the packages is in compliance with Raffaello's values and brand guideline.
Summer Raffaello Bag Design | Hibiscus Flower Motif
This bag design is focused on the tropical flowers, which are part of Raffaello's brand - the red hibiscus flowers. It features interesting stylized pattern using the brand's main colors. The whole feeling is light and airy with colorful accents.
Summer Raffaello Bag Design | Abstract Pattern
This design is an abstract geometric pattern with red hibiscus flowers and coconuts. It is very elegant, yet fresh, trendy and with summer feel.
Summer Raffaello Bag Design | Abstract Fresh Pattern
A fresh and trendy pattern with abstract coconuts, red hibiscus flowers and leaves. The colors are inspired by the corporate Raffaello's colors and the mood board for the project. There is an imitation of bag closing with the R letter from Raffaello, which makes the look more elegant ant stylish.
Summer Raffaello Bag Design | Watercolor Tropical Illustrations
Hand-painted watercolor pattern with parrots, tropical leaves and small dots. The colors used are the corporate Raffaello's colors. The whole feeling is light, airy and tropical, like a vacation on an exotic island.
