Midea asked for help to enter the European market with one of its brands, Eureka!, through a set of vacuum cleaners (canister, 2 in 1 and upright).

After extensive research, a collection of values were identified in order to provide a differentiation to the brand, aiming for a more emotional, warm, welcoming, friendly product than the competition. The E-Lios collection is born.

The set of products would work as the entryway for Eureka! in a European context, later having the expansion of its portfolio offering would reinforce the playfulness that the brand has as the edge in comparison with the competition.