52 : TRUE MEXICAN ORIGIN.
cinco dos / five two / fünf zwei / cinque due...
a branding, packaging, illustration & production project.
A creative initiative to showcase the quality, diverse variety and great flavors of Mexican Coffee, throughout an exquisite & exclusive craft collection of some of the best coffees produced in the country.
Being devoted coffee consumers, we had the opportunity to be inspired and combine the work of some of the finest producers in Mexico —those who specially sow, care, harvest and roast the beans by themselves— with a delicate touch of traditional art.
The name 52, the telephone prefix of the country, is taken as a distinctive not bound to language barriers since numbers are universal.
While the logo was designed and inspired in traditional Mexican tiles, the unique colorful illustration used on the package was perfectly created to combine and reinforce the overall concept and style looked for the product, throughout an artistic mix between coffee, cactus and nopal plants.
For the box outcome we chose a 4 color offset technique, printed on a eco-friendly recycled —ready to fold— cardboard kraft paper, highlighting the name of the brand with a gold foil stamp. Then, color coded stickers were used to classify and identify each variety of coffee, according its origin and flavor.
For the box outcome we chose a 4 color offset technique, printed on a eco-friendly recycled —ready to fold— cardboard kraft paper, highlighting the name of the brand with a gold foil stamp. Then, color coded stickers were used to classify and identify each variety of coffee, according its origin and flavor.
As part and advocates of the creative business we really enjoy coffee; every cup, its flavors and effects; and we saw a challenge mixing art, design, tradition, with some of the best craft coffees we have tasted, in order to promote and share them nationally and internationally.
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ANGEL GUTIÉRREZ. Branding & Design.
NATALIA BLANCO. Art & Illustration.
HUGO MEDINA. Photography.
The Process.
*** VIVA MÉXICO
