Whisky packaging design and launch campaign for Taylor & Smith, a boutique distillery synthesising the Tasmanian Landscape into small batch, experimental spirits.

Bold colours, a recognisable brand quality, reflect the key ingredients and their environmental influences - single malt barley, pristine glacier lake water, the sun and the clear blue sky. A striking, re-usable display box houses the first release bottles and allows the light to reflect, permeate and showcase the golden liquid. 

Sunshine is used as a metaphor for the smooth, warming spirit and is central to a campaign that challenges industry clichés.