Letícia Werner de Mattos's profile

Branding and product design - Kempii

Kempii’s first product is a backpack with a thermic compartment with the intent of being used for transporting food.
It has an user interested in fitness in mind, with spaces for work related material, but also for a change of clothes for sports. The owner of such a product could take their bag to work and then go do their fitness activities directly after, while having their homemade meals stored safely and away from their electronics and clothing articles.
Another potential user would be those interested in the bag’s potential to carry along medicine that needs to be stored at certain temperatures, such as insulin shots.
Examples of brand use in cards, branded paper and postcards.
Other examples of application: merchandising, advertising and site header.
A brand manual was also developed to help the expansion of the brand in the future.
Branding and product design - Kempii
Published:

Branding and product design - Kempii

Published: