Jom Makan!
"Jom Makan!" which also means let's go eat together in Malay language is an instant Nasi Lemak food product invented and designed for Malaysian flood victims.
The package consists of dehydrated instant rice, sambal sauce, carrot powder, anchovies and peanuts.
Malaysia flood victims encounter constipation due to possibly poor dietary intakes which are low in nutrients especially fiber during the flood. The packaging is designed with the aim of creating a balanced meal for flood victim, emergency food which has a long shelf life and food can be distributed to flooded area by air drop.
The packaging uses locking mechanism and he uses double layer of cover to protect the
food, avoid spillages and prevent germs from entering the food.
The packaging also comes with information about flood so when the product is sold commercially it could educate buyers as well.
Jom Makan! Merchandise
Jom Makan! also includes 4 Merchandises: 6-in-1 bundle box, 350 ml mineral water bottle, t-shirt and towels. These 4 items were chosen as they are essential products which would benefit our target audience, Malaysian flood victims. These products could come alongside with the food packaging for the flood victims.
For more about the project, check out the links below:
Packaging & Logo Design Process:
Merchandise Design Process:
The project have been published at Packaging of the World as well:
