Silver Rabbit Estate | Winery is a new venture that will be opening in Michigan. In discussing the identity with the owner, we determined that a coat of arms would be the best representation of the vision for the property. They wanted to reflect the pride they have for the city of Detroit as well as pay homage to the family's Greek heritage. So the shield focused on those elements and was supported by two rabbits - the inspiration for the property.
The final logo
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The original sketch - result of a great client conversation/brief.
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Secondary logos - featuring the full rabbits and just heads.
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Tertiary marks - using the shield and other elements from the coat of arms.
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