I based this gig poster on super bright, feel-good music. The kind that's almost obnoxiously positive and confident. I wanted to include aspects that would convey brightness and confidence, but with a bit of funkiness to it.

Here are some of my initial sketches:

I knew I wanted to include funky shapes and bright colors, but wasn't sure where else to go with my ideas. I had plenty of fun shapes, but no real main idea. After some more brainstorming, I ended up with the idea of a pop can and a sort of "popping" motion going on. 

Here's what I had as an initial draft. I still didn't know what I was doing with the can yet, so I basically had a place holder at this point.

I had a lot of helpful feedback that confirmed what I knew I needed to fix: the colors and the pop can. I needed to work on the text, the rim, and the coloring on the can. To fix the colors, I used a website to help me build a cohesive color scheme instead of guessing random colors that might work. 

Here's what I ended up with:

I made the background a little brighter, removed some pain points, and updated the can a lot. I looked at a lot of different sodas to get some ideas for fonts and design. Then I sketched out some different ideas and played with placement for a while until I liked it. I also tried a lot of different shapes surrounding the text to make it work well. 

Overall, I made sure to have some good high-contrast colors to make it pop well. I didn't want it to be super easy on the eyes because the kind of music I chose is honestly a little obnoxious unless you choose to be into it. I used crowns because the music I had in mind makes me feel confident and happy to be me. I think the font I used fits well because it's not super rigid and outlined. The effect is bright, refreshing, and happy.