WHEN CREATIVITY MEETS FUNCTIONALITY . The logo is designed for the fixation part of IKEA so the letters IKEA were written with the help of instruments used to fix the things. At the same time Blue color gives Trust, excellence positive effect on mind and body, calming, tranquility and most important faith and discipline, and invokes rest and calmness. Yellow color is of sunshine, hope, imagination, happiness, freshness, positivity, clarity, joy.