SEASONAL PACKAGING PROJECT - CHRISTMAS COOKIES PACKAGING
Problem Statement
-Aesthetic and sustainable seasonal packaging design is lacking in Christmas cookies packaging.
-Most of the cookie packaging in the market are fragile which makes the cookies break easily.
-Unnecessary wastage of wrapping papers and plastics to make the cookies look more presentable as gifts.
Packaging Design
-Use recyclable materials to make a seasonal food packaging.
Objectives
-Prevent one-time usage materials like plastic as packaging.
-Create a more creative and aesthetic design of seasonal food packaging.
-Give convenience to the buyers by designing a user-friendly packaging.
Strategy
-Use biodegradable material as the main material of the food packaging.
-Use creative design of packaging to attract target audience.
-Use creative mechanism to create packaging.
Target Audience
-Children.
-People who love cute packaging.
Selling Point
-Creative packaging.
-High Mobility.
-Sustainable.
-Biodegradable.
-Affordable
Packaging Design Outcome
-Target audience will get a fun way of opening a seasonal food packaging.
