CF Napa Unifies Martin Ray’s Portfolio & DTC Experience
Martin Ray Vineyards & Winery came to CF Napa to completely overhaul their website and unify their portfolio of brands, including Synthesis and Angeline, under the Martin Ray website. The new site needed a unifying homepage that provided easy-to-follow navigation that would seamlessly connect to each brand while also allowing for a single ecommerce system.
The solution was to create an editorial style landing page that includes imagery for Martin Ray, Synthesis and Angeline with links to each of the brand’s respective subpages.
Each section leverages the look and feel from the new brand packaging designed by CF Napa.
The new store section allows consumers to purchase across all wines and mix and match brands.
High quality photography and a mobile-first approach to the site resulted in a fresh new look and feel and an immersive consumer experience.
Drink With Your Eyes®