Branding development for an American acting academy.
Branding: Strategy, Visual Identity, Graphic Design, Web-design
Los Angeles, 2020
Naming: AREA is a short name for Artist Revolution Evolution Academy.
Logo: For the logo we used a the shape of a trapezoid, which represents the the spotlight. The font we used in the trapezoid was inspired by index letters on russian postal envelopes.
Typography: Gunplay is a hard-nosed stencil font inspired by the by street letterings in Los Angeles. In body text we used Golos font. It includes five weights from Regular to Black.
Logo: For the logo we used a the shape of a trapezoid, which represents the the spotlight. The font we used in the trapezoid was inspired by index letters on russian postal envelopes.
Typography: Gunplay is a hard-nosed stencil font inspired by the by street letterings in Los Angeles. In body text we used Golos font. It includes five weights from Regular to Black.
